Crypto Adoption in 2023


If you’re reading this, chances are you’re already invested in cryptocurrencies, or you’re considering taking the plunge. It’s no secret that the crypto market can be highly volatile, and the past year was no exception. 2022 saw its fair share of ups and downs, with investors navigating the challenges of the “crypto winter.” 

Despite this, there were positive developments in the world of crypto adoption. According to reports from, the number of global crypto owners grew by a staggering 39% over the year, increasing from 306 million in January 2022 to 425 million by December. So, what’s driving this adoption, and what does it mean for the future of crypto in 2023 and beyond? In this article, we’ll explore the factors behind the growth of crypto adoption and provide insights on what investors can expect from the market in the coming months.

What factors are driving crypto adoption?

As the crypto market is characterized by volatility, crypto adoption is also driven by several factors. From technological innovations to regulatory changes, there are many trends and developments that are shaping the adoption of cryptocurrencies. Let us explore some of the major factors impacting crypto adoption in 2023 and showing great promise for its rise from the crypto winters.


1. Rise of the Gaming Industry

One of the biggest driving factors to crypto adoption- the gaming industry has been on the rise, with on-chain game transactions reaching 7.4 billion in 2022 – a massive jump of 3,260% since 2020! This growth has been global, with 1.13 million daily active wallets connected to games. With the rise of online gaming platforms, it’s becoming easier for gamers to connect with others from different parts of the world, leading to a more extensive network of gamers. Interestingly, there has been a shift in demand towards AAA gaming, which are high-quality games produced by established studios, as compared to Play-to-Earn (P2E).


2. The Bitcoin Effect

Bitcoin has been a hot topic in the cryptocurrency world since its inception in 2009. Its financial potential and emotional impact have made it a fascinating subject, even in 2023. One of the latest developments that have sparked renewed interest in Bitcoin is the rise of Bitcoin NFTs. Bitcoin Ordinals make it possible to tokenize any data on the Bitcoin blockchain, including NFTs, creating new possibilities for creators, artists, and collectors to buy, sell, and exchange unique digital assets. 

As more artists and creators flock to Bitcoin, we may see new users engaging with the ecosystem driven by the promising growth of Bitcoin. The potential of Bitcoin NFTs is significant, with early adopters exploring this new ecosystem. Krista Kim, a digital artist, believes that Bitcoin NFTs have the potential to create a new economy for digital art. In her words, “There’s no better ecosystem than Bitcoin.” The rise of Bitcoin NFTs reflects not only the financial potential of Bitcoin but also its emotional impact on the industry, hence driving crypto adoption.


3. Allied Growth with NFTs

NFTs are driving growth in the crypto industry, with a total transaction volume of over $10 billion in 2022. The interdependent nature of the web3 ecosystem means that NFTs can attract more users to the broader crypto space, leading to increased adoption of cryptocurrencies and DeFi platforms. The integration of NFTs with new industries such as gaming is also crucial for driving crypto adoption. Games like Decentraland and The Sandbox have already seen success with NFTs, allowing players to own and trade unique in-game items. The rise of NFTs is indicative of the crypto industry’s continued growth and evolution, and we can expect to see more innovative use cases for NFTs in the future.


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